The princess of flickering synergies delights with a distinctive high-end video aesthetic that is both sexy and rough, stimulating viewers' retinas to climax.
Visual artist (BBK Munich and Upper Bavaria E.V.)
Betty Mü was born and raised in Munich-Schwabing. In 1995 she moved to New York, where she worked as an art director and attended New York University and the School of Visual Arts. At the same time she experimented with Super-8 cameras and projectors and gained her first experiences with video art and live visuals.
After 6 years Betty Mü returned to Munich to expand her skills as a live visualist and designer. She advanced to one of the most famous VJs and worked in the hottest clubs, where she heated up the scene with her live videos. She went on tour with artists like Richard Bartz and was soon ennobled as the “princess of flickering synergies”, as in the announcements of the Munich Kammerspiele.
In 2011, Betty Mü exhibited her “Salon of Diversity” at the Munich City Museum (Nachtmuseum) as well as at the Kunstverein (Kunstarkaden), a work inspired by 19th century salon painting. As if in an opulent St. Petersburg hanging, the artist strung together picture frames, which were played with a wide variety of videos across genres: Quotations, classics, and self-produced pieces, finely coordinated, captivated the viewer.
In 2013, the artist presented her first interactive room installation under the title “Wings“: the viewer stood opposite his projected mirror image, in which wings unfolded in neon colors. Spreading out and taking off or sinking – the visitors’ dares in fulfillment of this ancient dream of mankind, their so different sensations and feelings, were captured in the image by the artist.
Thousands of enthusiastic guests celebrated the 150th birthday of the Gärtnerplatz Theater in the fall of 2015. Since the theater building was still being renovated, the party took place at the square. Via video mapping, the history of the building was told on the façade, with real façade climbers integrated as the highlight, merging with the video animations and forming the number 150 in the grand finale. Three years earlier, Betty Mü had already performed on the facade of the theater as part of the Klassik OpenAir Festival.
For several years, Betty Mü was a regular at ArtMuc, a contemporary art fair on Munich’s Praterinsel. In 2014, she made a splash there with the umbrella collage Parapluie, followed by Replex horizontal (2015), Vortex, Dots and Moving Stairs (2016), Infinity Cube and Flowing #8 (2017), and Bliss (2018). In fall 2019, Betty Mü curated her own digital exhibition in an off-location with ARTMUC DIGITAL.LAB. Supported by artist Yul Zeser, over 15 artists occupied a total area of 1,000 square meters in “The Hub” with interactive art, mapping and light installations – the largest and most comprehensive digital art exhibition in Munich to date.
In parallel to her freelance work, Betty Mü designed mappings and immersive video installations for companies such as BMW Mini (2013/14), Absolut (2014), SAP (2015/17), Trivago (at AIDA 2017), Audi (2017), Lodenfrey (2017), and Mercedes AMG (2018), and was also present at trade fairs and events such as Medientage München (2017), Inhorgenta (2018 and 2019), Baselworld (2019), and the DLD Conference (2019 and 2021).
The LED installation Aesthetic Beast #2, conceived in 2017, was first exhibited at the Harry Klein Club and later at art25 at the Botanikum Munich. With the abstract 3D sculpture made of wood and Plexiglas, which spread into space like a titanic Archaeopteryx, the artist combined the latest video and LED technology, video mapping and rhythmic choreography. Sound and vision merged to create an immersive overall experience.
In spring 2019, Betty Mü delivered a spectacular live performance with her urban skyscraper mapping at Schwabinger Tor (Munich). Accompanied by live DJ sounds, the building was three-dimensionally covered with the video mapping WORLD 1. What is it like to live in an endangered world, the first and the last at the same time? Nightmarish as in a dystopia, the installation reminded us of what has gone down, depicted the present destruction and finally gave hope for a better future. A future, however, that can only be fulfilled through unity.
In her largest project to date, the task was to stage the Munich Kunstareal between Königsplatz and Pinakotheken in the winter of 2020/21. At the center of her concept “The Kunstareal Connects“, selected by a jury of experts, was the work “Inside | Out,” in which Betty Mü abstracted exhibits from the museums and rearranged them with great feeling. In addition, light and video installations invited visitors to take a stroll and illuminated the Kunstareal with its eighteen museums and exhibition spaces, universities and a multitude of cultural institutions. The artist was supported in the conception and realization by WE ARE VIDEO, the Cultural Department, and guest artists Yul Zeser and Helmut Eding. The art action, which lasted almost three months, met with a broad press response, including reports in the Tagesthemen, on 3sat, in art magazines, national newspapers and on the radio. Thousands of fans followed her on social media channels and uploaded countless photos of their own.
Betty Mü has long been considered one of the most outstanding artists in the field of video art and live visualization and, despite her Munich background, is now known far beyond the borders of Germany. As a former New York art director and sought-after club visualist, the label of female avant-garde and “ladypunk” was attached to her early on, which originally characterized her well, but today falls short. Works such as Vortex exude a meditative calm, immersive exhibitions such as “Comic Hive” focus on new ways of conveying scientific knowledge, and with her initiative “VideoArt4Future” she reflects on the difficult relationship between man and nature. Like hardly anyone else in digital art, Betty Mü is a border crosser. Sometimes she enchants, sometimes she challenges, always she surprises.
What her works have in common is the eye-catching aesthetics and the light-handed handling of the three-dimensionality of the objects she plays with. Front projection, rear projection, everything is used, often even simultaneously. Her installations like to question the point of view, in terms of content as well as visual, and draw the viewer into a maelstrom of impressions and emotions. There is no way to escape the hypnotic effect of her installations.
Betty Mü lives in Munich and Anzing and has two children.
11/2022 Mapping and EgoSphere / Kaufbeuren
10/2022 Lichtfest / Leipzig
07/2022 Tantris Insides / Munich
06/2022 Waterkant Festival / Kiel
05/2022 Immersive NFT-Kunstgalerie / Munich
04/2022 Transatlantic Innovation Week / Munich
10/2021 Flower Fondue / Kunstkraftwerk Leipzig
10/2021 The Container Project (VA4F)/ Munich
10/2021 Supplier-Meeting / Wildbad Kreuth
05/2021 Cosmic Hive / Pathos / Munich
02/2021 Transatlantic Innovation Week / US General Consulat / Munich
02/2021 Pacha Livevisuals / Munich
01/2021 Day of remembrance / NS Documentation Center / Munich
01/2021 Video WonderLand / Art in a Cube
12/2020 The Kunstareal connects / Kunstareal / Munich
10/2020 euward Archive / Haus der Kunst / Munich
02/2020 The woman in wolf fur / different locations / Munich
2020 Creative Night / MCBW / HFF Munich
2020 Lylit / Music video / Munich
09/2019 Glamorous Wedding / Kurhaus Baden-Baden
07/2019 art25.SPACE / Fidschi’s Space / Munich
05/2019 Corso Leopold / High-rise mapping / Schwabinger Tor / Munich
03/2019 Baselworld 2019 / Jewelery Show / Messegelände / Basel
03/2019 Baselworld 2019 / Press Conference / Messegelände / Basel
02/2019 Inhorgenta Award 2019 / Eisbachstudios / Munich
02/2019 Birthday Celebration / Haus der Kunst / Munich
02/2019 Inhorgenta 2019 / Jewelery Show / Messegelände / Munich
01/2019 DLD Conference Afterparty / MMA / Munich
12/2018 Bain & Company Christmas Celebration / BMW Welt / Munich
10/2018 Sporthaus Schuster Reopening / Munich
06/2018 20 Years Equistone / Haus der Kunst / Munich
05/2018 Bliss / ARTMUC 2018 / Munich
02/2018 Inhorgenta Award 2018 / Postpalast / Munich
02/2018 Inhorgenta 2018 / Catwalk Show / Messegelände / Munich
01/2018 Bench. Fashionweek / Fair ground / Berlin
01/2018 Michael Käfer´s Birthday Celebration / Postpalast / Munich
12/2017 Shop window Christmas decoration / Lodenfrey / Munich
10/2017 Audi Retailer Meeting / Gare Maritime / Cannes
10/2017 175 Years Lodenfrey / Residenz / Munich
10/2017 Medientage 2017 / Haus der Kunst / Munich
09/2017 Facade mapping in the silver hall / Deutsches Theater / Munich
09/2017 Trivago Celebration / AIDA Cruise Ship / Warnemünde- Stockholm – Kristiansand – Kopenhagen
09/2017 2565 Birthday Bash / MMA / Munich
06/2017 Aesthetik Beast #2 / Botanikum / Munich
04/2017 Infinity Cube / ARTMUC 2017 / Munich
04/2017 flowing #8 / ARTMUC 2017 / Munich
04/2017 Aesthetic Beast #2 / Harry Klein / Munich
02/2017 Bar Mitzwa / Haus der Kunst /Munich
02/2017 Inhorgenta 2017 / Fairground / Munich
12/2016 trivago Christmas party / Nachtresidenz / Düsseldorf
10/2016 7 Years Superpaper / Heart House Loft / Munich
08/2016 WINGS at Gärtnerplatz / Your quarter, your canvas / Munich
06/2016 Vortex / ARTMUC DIGITAL / Munich
06/2016 Dots / ARTMUC DIGITAL / Munich
06/2016 Moving Stairs / ARTMUC DIGITAL / Munich
02/2016 Polar Circles / UNPAINTED Lab 3.0 / Munich
02/2016 RE:BOOT / Bavariafilm / Berlinale / Berlin
11/2015 VideoMapping Gärtnerplatztheater / 150 Years Gärtnerplatz theater / Munich
09/2015 Inflatable 3D Head Mapping / OMClub hurra / Cologne
07/2015 art25.feuer+flamme / Projection in smoke / Botanikum / Munich
05/2015 Replex #2 Horizontal / ARTMUC 2015 / Munich
05/2015 ARTisFACTION / Pinakothek der Moderne / Munich
03/2015 Salon of Diversity – Simple Moments / SAP / CeBit 2015 / Hannover
09/2014 WINGS / LichtStromFestival / Ingolstadt
07/2014 #ABSOLUTMUNICH / Absolut Villa / Munich
05/2014 parapluie and flowing #07 / ARTMUC 2014 / Munich
03/2014 RE:ORIONTATION / Bavariafilm / Berlinale / Berlin
11/2013 The Ring – interactive 360° video mapping/ Postpalast / Munich
09/2013 40 years European Patent Office/ Zenithhalle & Kesselhaus / Munich
09/2013 Stage setup Pohlmann / Breathing / Bundesvision Song Contest / Mannheim
08/2013 Wagner Calling / A disco myth / Bayreuth
07/2013 art25.helium / Video projection on water curtain / Botanikum / Munich
06/2013 Indivisualismus pixel rock & optic shock Videokunst
Ausstellung: Devil lady, Talisma, Infinity, Wings, sss/ Gallery of the artists Munich / curated by Betty Mü
04/2013 Head Trip / Punktum Art Gallery / YipYab / Munich
02/2013 Salon of diversity III / Unter Deck / Munich
02/2013 Monster and bad guys / Upside East / Munich
10/2012 La Ritournelle / 100 years intimate theater / Munich
09/2012 VideoMapping Gärtnerplatztheater / Klassik OpenAir / Munich
06/2012 Replex / 3D video installation / Corleone Bar / Munich
02/2012 Food and truth / Daily fresh! / 100 years central market Münchner Stadtmuseum / Munich
08/2011 Salon of diversity I & II / Art Association Munich / Kunstarkaden / Munich
02/2011 Salon of diversity I & II / Munich City Museum / Nachtmuseum / Munich
08/2010 Water bunnies / Puerto Giesing / Munich
07/2010 Patrik Mohr + DJ Hell / T-Shirt Installation / Puerto Giesing / Munich
06/2010 A Munich Showcase / Blinded by the lights / Congress / Munich
07/2006 RealTimePoster Showcase / Munich
10/2005 Foreign.Vision / Riva Ausstellung / Munich
09/2005 Schrannen hall clock / Schrannenhalle / Munich
1996 – 1997 School of Visual Arts New York
1995 – 1996 New York University
1993 – 1995 Media Design School Munich
1990 – 1993 Training as repro photographer
2002 – Today freelance in Munich
2001 – 2002 SZM Studio, Postproduction & Special Effects, Munich
1999 – 2001 dash.com, New York
1998 – 1999 DEUTSCH Inc. New York
1995 – 1998 Soho Advertising / Interactive Group and Popular Records, New York