Where Fashion flirts with Art
Augmented Reality Art Edition Shirt
The first Augmented Reality Art Edition Shirt for Uniquity – Betty Mü makes it possible. Her artwork on the T-shirt or jumper can be scanned from the shirt using the Adobe Aero app and brought to life.
The motto: In the spirit of change, we need redesign. And this time with a female twist, please. It is not masculinity that is the norm, but diversity that is normal. Women should have more confidence and believe in themselves more.
Together with Sung-Hee Seewald, founder of Uniquity, Betty Mü is therefore presenting a genuine product of female collaboration. The two combine art & entrepreneurship and bring modern art into everyday life in a playful way. Even for people who have yet to discover art for themselves. And all this, of course: fair, made from organic cotton, in small editions and printed by hand – slow fashion.
The shirts are exclusively available at Uniquity.me
Photographer and founder of Uniquity / Sung-Hee Seewald
Art Assistance / Janik Valler
Model / Isabel Cathrin Krull
Photo shooting / Botanikum Munich