Betty Mü is a German designer and visual artist who specialises in video and projection art as well as immersive installations. Her imaginative, poetic style and clear installation concepts have been shown nationally and internationally at numerous renowned festivals, exhibitions and events.
 
Raised in Munich, Betty Mü moved to New York in 1995, where she worked as an art director and took courses at New York University and the School of Visual Arts. She experimented with Super 8 and started working with video and live visuals. After six years, she returned to Munich, where she deepened her experience as a live visualist and began working on video installations.
 
Today, she has long been considered one of the most sought-after media artists in Germany. In winter 2020/21, she enchanted hundreds of thousands of Munich residents with her largest light event to date, "Das Kunstareal verbindet" (The Art Area Connects) in the museum district. Most recently, she caused a stir with her works for the "Festival of Lights" in Berlin, the "Leipzig Light Festival" and the "Transatlantic Innovation Week" in Munich.
 
In addition to her freelance work, Betty Mü often realises projects for museums and the public sector, such as the Pinakothek der Moderne or the Haus der Kunst in Munich. Her clients also include well-known companies such as Absolut Vodka, Audi, Basel World, BMW, Burda, Mercedes and SAP.
 
Betty Mü is regarded as an artistic border crosser who has repeatedly built bridges between digital and analogue forms of expression in recent years. She integrates techniques such as AI, AR and NFT more playfully and intuitive than almost anyone else, without her artistic style ever being too technical or rational.
 
Betty Mü lives and works near Munich, but is networked worldwide, currently with collaborations in the USA, Italy, Mexico and Canada.

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